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AlmapBBDO’s co-founder
Marcello Serpa is the 2016
Lion of St. Mark awardee
B
efore calling him up
the stage, Lions CEO
Philip Thomas recalled
a fond memory of
when Marcello Serpa first served
as Cannes Lions jury president
in 2013, “when Marcello Serpa
entered the room and asked the jury
members to introduce themselves,
one of them stood up but instead
of saying something about himself,
that person exclaimed, ‘I can’t
believe I’m in the same room as
Marcello Serpa.’” This, according
to Thomas, started a chain of awe
and disbelief among all present.
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adobo magazine | July - August 2016
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