BANG FOR THE BUCK
THE WORK
#SHARETHELOAD
39
Ariel Matic laundry
detergent starts a gender
equality movement: to
make men pledge to share
the load of household
chores with their wives.
CLIENT: ARIEL MATIC, P&G INDIA
AGENCY: BBDO MUMBAI
AWARD WINS:
• Glass Lions, Cannes 2016
• Creative Effectiveness
Lions, Cannes 2016
• Bronze Cyber Lions,
Cannes 2016
• Silver Pencil, PR (ConsumerBrands, Product & Services),
One Show 2016
• Silver Outdoor Lions (Ambient:
Small Scale), AdFest 2016
• Bronze Outdoor Lotus (POP
Display), AdFest 2016
• Gold Spike, (use of Promo &
Activation), Spikes Asia 2015
•
•
•
Bronze Spikes (Integrated
Campaign led by PR),
Spikes Asia 2015
Bronze Spike, (PR, Product &
Service), Spikes Asia 2015
Bronze Spike (Direct;
Targeted Ambient Media)
Spikes Asia 2015
THE CHALLENGE
Ariel is one of the most expensive
detergents in India. To drive
relevance of the brand, Ariel decided
July - August 2016 | adobo magazine