OPINION
Paolo Mercado is a business professional convinced in the
value generating power of creativity for private businesses
as well as local and national governments. This column
explores and investigates how others have successfully
turned creativity into economic value for themselves and
their community. Paolo is a marketing professional, raised
in a family of advertisers and writers, with a passion for
teaching and an obsession for the performing arts.
THE WORK
CREATING A CREATIVE ECONOMY
37
G
enerations of Filipino
Gen X’ers Millennials
and Gen Z’ers grew up
with Japanese anime
such as Voltes V, Mazinger Z, Candy
Candy, Dragonball Z, Sailor Moon,
Pokemon, Doraemon,