DECONSTRUCTING CREATIVITY
THE WORK
30
‘6 PACK BAND’
Scooping the coveted Cannes Glass Lion, Mindshare Mumbai’s
team answers adobo’s questions on the breakthrough nature
of their campaign for Hindustan Unilever.
TITLE: ‘6 PACK BAND’
AGENCY: MINDSHARE FULCRUM
(MUMBAI, INDIA)
CLIENT: BROOKE BOND RED
LABEL (HINDUSTAN
UNILEVER)
adobo magazine | July - August 2016