DIGITAL
DIGITAL GALLERY
27
Creative
Innovation
Winners
If someone is lost and seeking for
help, LandCruisers with emergency
communications would allow them
to connect to one of these hotspots
via Wi-Fi. With enough proper use
of this product, the message will
keep on searching until it finally
reaches the first responder. Gardner
– Stephen, a senior lecturer, is
working with Toyota and Saatchi
& Saatchi to achieve this project.
Saatchi & Saatchi, Sydney, Australia
Advertising Agency
Mike Spirkovski
Executive Creative Director
James Theophane
Creative Director
V Wassim Kanaan
Guy Hobbs
Creatives
Michael Demosthenous
Producer
Anna Warren
Executive Producer
Pierre-Antoine Gilles
Junior Art Director
TITLE: LANDCRUISER
EMERGENCY NETWORK
AGENCY: SAATCHI & SAATCHI
SYDNEY
CLIENT: TOYOTA MOTOR
CORPORATION
AUSTRALIA
July - August 2016 | adobo magazine