BOLDLY CONQUERING
Voyager’s mission and its
innovative solutions, as
explained by its key people.
Positioning itself at the brink
of great things in the digital realm,
Voyager offers many solutions
for businesses who want to avail
of the efficiency and speed found
from online transactions. Talking
about their various products,
president and CEO Orlando
Vea, Hatch managing director
Dindo Marzan, and VYGR Digital
Agency head Raymund Villanueva
share the various lessons in this
information frontier that inform
their decisions and breakthroughs.
Asked about the constant
factors or elements espoused by
Voyager that can stand against
digital turbulence, Vea shares:
“At Voyager, we believe in three
core values: Purpose, Imagination,
and Execution. Purpose drives
everything we do, Imagination
helps us think of creative ways of
doing what we do, and Execution
implores us to do what we have
promised our stakeholders to do.
These are core values that any
company should espouse if they
want to stay relevant in their field
and stay ahead despite the many
disruptive forces around them.”
Villanueva, who’s on top of the
internal digital agency of Voyager,
VYGR, points out that Advanced
Digital Media Buying both in
Search, Display (Programmatic)
and Facebook Ads Buying (Social
Media Ads Buying) are things the
agency is continuing to leverage
successfully. “In terms of mobile
apps, PayMaya is one of the flagship
brands of the Voyager Group. The
app allows anyone to shop online
and have access to digital services
even without a credit card. The
app is already seeing the so-called
“hockey stick growth trajectory,”
within less than a year from being
launched, and it has created a very
strong and passionate community
of users around the brand. It’s
consistently topped Google Play
Philippines in the Financial
apps category. I am proud to say
that PayMaya was built solely
in-house–from the mobile app
development, to distribution, and
even to the marketing campaigns.”
In an environment
characterized by frenetic growth,
Vea advises: “You can’t achieve
success if you’re too afraid to play
around with the technologies
and opportunities available at
your disposal. To jump into the
‘unknown’ worlds of mobile
payments, e-Commerce, or mobile
marketing sure is a risky bet,
but to stand still as the world of
digital turns around us is, I think,
something we simply couldn’t take.”
Marzan affirms this viewpoint,
stating that it’s part of their culture
to “fail fast, learn cheaply, and pivot
accordingly until you make it right.”
“Digital is an entire ecosystem,
not just as one channel or avenue
for marketing,” explains Vea.
“That’s why we are focusing on
building platforms around the
‘pillars’ of the digital economy
in emerging markets―internet