MEDIASCAPE
MEDIA &
ENTERTAINMENT
172
MEDIA, ROYALLY FETED
Mindshare takes Agency Network of the Year at
the Festival of Media Asia Pacific Awards
words
JASON INOCENCIO
H
eld in Singapore from
March 21-22, 2016,
the Festival of Media
Asia Pacific Awards
proved to be a successful one,
particularly for Mindshare.
Mindshare India won Agency of
the Year honors while Mindshare
won Agency Network of the Year.
For Campaign of the Year, it
was Universal McCann Malaysia
that emerged as big winners. “How
We Used Programmatic to Develop
Content and Reach Milleniials to
Get Them Fired Up for KFC’s Hot
and Cheezy Burger” embodied
the qualities worthy of this most
coveted of honor