GETTING TO KNOW
PEOPLE
148
MARY BUENAVENTURA
DESCRIBE YOUR ROLE IN OMG?
As President/CEO of Omnicom
Media Group (OMG), I oversee
the operations of our media
brands OMD, PHD, M2M, and
Special Business Units such as
Fuse (Activation/Content/PR),
Omnicom Media Group Digital,
and Accuen (Programmatic). It is
my role to lead the re-invention of
traditional media to creative and
strategic media offerings that would
make Omnicom Media Group
our client’s, creative agencies, and
media vendors’ most valued partner.
Aside from media innovations,
winning new business, living up to
our award-winning media brands,
enhancing our existing talents
and bringing in fresh blood is my
key focus. After all, our people
are our most important asset.
adobo magazine | July - August 2016
CEO, Omnicom Media Group
WHICH OF THE CHANGES IN
MEDIA/COMMUNICATIONS ARE
YOU MOST EXCITED ABOUT?
I strongly believe that Media is now
at the helm of advertising. In the
past, media has only been regarded
as the back-end implementing
agency. Coming from a creative
background, I was exhilarated by
the amount of data media agencies
have access to and the insights
that we could use to provide real
intelligence to our clients. The
future of advance data analytics is
what I am excited about the most.
WHAT'S YOUR GUILTY
PLEASURE?
My guilty pleasure is traveling. I
love going to places on my own and
experiencing new adventures. It
is through those experiences that
I get inspiration and creativity.
I would say that Seoul, Korea is
my one biggest guilty pleasure. I
would travel to Seoul whenever
schedule permits to recharge and
bask on its exhilarating vibe.
WHAT TALENT DO YOU
MOST WANT TO HAVE?
I’ve always been amazed by the
K-Pop culture. If I were given the
chance to choose what I would be
on my next life, I would probably
want to be destined to be a K-Pop
Star. Seriously speaking, because
I am amazed by the future of
data, I would like to be an expert
in advance data analytics.