PEOPLE
PROFILE
FORCE FOR GOOD
words
ROME JORGE
Omnicom Media Group Asia's Cheuk Chiang,
saving lives with good advertising.
T
here will always be room
for advertising with a
purpose. It has become
the new standard. There's
been an awakening in the Force.
Truly, good over evil is coming alive
again,” declares Cheuk Chiang, jedi
master and chief executive officer of
global media and communications
network Asia Pacific for Omnicom
Media Group responsible for over
4000 staff in 47 offices across
18 markets. The son of Chinese
migrants in Australia, Chiang, grew
up in a community where parents
aspired for their sons and daughters
to become esteemed doctors or
lawyers. Instead, Chiang has striven
his whole life to make advertising
a profession to be proud of—a force
for good. He takes to heart what
his reconstructive surgeon brotherin-law once told him: “Anyone can
save a life.” And that he strives to
do with advocacy advertising.
For C