CENTERFOLD
HAKUHODO Japan’s Kazuaki
Hashida and Takahiro Hosoda’s are
all about going against the tide. Their
smiling faces and willingness to
look silly breaks the stereotype their
country inadvertently brings. Their
wacky and playful demeanor might
be easily miscalculated for a cipher,
but their claim to fame campaigns,
Quiksilver's 'True Wetsuits' and
Suntory's '3D on the Rocks' show
otherwise. They live for creating
crazy, innovative, and timeless
brand solutions that will make life
easier. Their appeal doesn’t stop
with their boyish charm, their
ambition to make Asia the creative
hub adds to the list of reasons why
the two are ad men we should watch
out for. Kazuaki and Takahiro aim
towards making Asia a powerful
region by spawning the next
creative and innovative agencies.
photo courtesy
HAKUHODO
words
REA GIERRAN