RAW
THE WORK
100
TITLE: MUSIC SPEAKS
BRAND: SPOTIFY
TEAM: SEBASTIAN BRÄNNÉN AND MARIA LASHARI
SCHOOL: BERGHS SCHOOL OF COMMUNICATION,
SWEDEN
adobo magazine | July - August 2016
A common mistake people make is
trying to memorize words without
context—listening to audio books or
staring at a piece of paper. Spotify
has provided a connection between
people and music, and is available in
around 60 different countries and
languages. The partnership with
lyrics database musixmatch allows
users to explore lyrics to millions
of songs. By adding the technology
of wordscanning, and on-screen
translation, music can become a part
of learning. When a user scans the
words they’d like to learn, Spotify
creates a personal playlist matching
the chosen words with songs where
they most frequently appear.