Addepto - White Paper 1 Addepto - White Paper 1 | Page 6

ADDEPTO | Get Benefits from LTV Predictions and Use it For Your Marketing Campaigns
05
GET POTENTIAL
VIPS EXCITED
ABOUT YOUR APP
You can use the LTV model to identify
potential VIP users or customers.
These customers are those who may
not have purchased much in the past,
but have a few recent purchases and
some behavioral signals and look like
they could become a high-value
customer in the near future.
Check predicted LTV by different
customer cohorts and use interactive
dashboards to analyze that. Extract
potential VIP customers and make
them some special offer to monetize
them more or faster.
GIVE SPECIAL
ATTENTION TO YOUR
MOST VALUABLE
CUSTOMERS
You can use Total LTV to target your
most
valuable
customers
with
personalized messages. Invite them for
a special offers and give targeted
discounts. Treat them like the
superstars that they are. As an example,
a push notification campaign could
invite them to test some new VIP
features for 5 days for free and
purchase after that by promotional
price.