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ADDEPTO | Get Benefits from LTV Predictions and Use it For Your Marketing Campaigns 01 TABLE OF CONTENTS 02 INTRO - LTV IN MARKETING CAMPAIGNS 03 TARGETED MARKETING CAMPAIGNS 04 IDENTIFY YOUR MOST PRODUCTIVE MEDIA CHANNEL USING PREDICTED LTV 05 GET POTENTIAL VIPS EXCITED ABOUT YOUR APP 05 GIVE SPECIAL ATTENTION TO YOUR MOST VALUABLE CUSTOMERS 06 CREATE A MOST VALUABLE CUSTOMER LOOKALIKE AUDIENCE 06 USE PREDICTED LTV TO EXTRACT CUSTOMER INSIGHTS 07 SUMMARY - BEST PRACTICE APPROACH TO USE LTV IN MARKETING CAMPAIGNS 08 CONTACT INFORMATION