TrendSights Analysis : Added Functionality
The TrendSights Analysis : Added Functionality report examines what Added Functionality means as a consumer trend and why it is important , who are likely to be the target audience , how FMCG brands can best capitalize on the trend , and what will be the future outlook for the trend .
Key Findings
• Modern consumers are attracted to products with additional features and benefits that offer them new experiences .
• New technological advances enable further efficacy and convenience to be added to previously functional products .
Added Functionality explains how consumers ' desire for new experiences , as well as products that match multiple needs , are driving demand for products that convey additional benefits which previously weren ' t offered by the product category .
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