Adcomm's first two issues May 2012 Launch issue | Page 4

publishers view
Introducing Adcom

Adcom media
to unfold. What is now Adcom, principal
among them.

Adcom founder and owner, Craig Towill,
speaks of his vision of ‘making the
Taking shape
impossible possible’ for the advertising
industry through ‘showcasing possibilities’. Q: What makes you feel there is place for
The channel – not just another magazine, Adcom in such a specialist industry?
a ‘publication’, with a bouquet of offerings
and platforms.
I initially thought my idea was too good to
be unique. However, months of research
proved me wrong. There is currently
A brief history
no magazine with the same content
Adcom is covering – certainly not with
Q: A new publication aimed at the
the same scope and detail! While running
marketing and advertising industry!
editorial on advertisers. Not only did
Generally speaking, it takes years of
my research establish this, but we also
experience and lots of knowledge to
came to realise that as far as ‘business as
begin competing in an established sector. usual’ is concerned there is no category
Who, exactly, is Craig Towill?
encompassing the companies Adcom will
be grouping and show casing. This may
be because the range of suppliers is so
A: My career in the advertising and
diverse. Be that as it may, these companies
related industries is 16 years to date. It
are all suppliers to the greater marketing
began when working for a Centurionbased photographic company delivering industry and therefore of relevance to my
chemicals to one-hour photo labs country- target audience.
wide, scanning neg’s and at a stage
managing the Lab. It wasn’t long before I The next step was sourcing information
from media industry experienced
develo