Adcomm's first two issues May 2012 Launch issue | Page 22

out of home

(cont)

/ Advertorial

Adcom media

advertorial

SAVING BUSINESS COSTS

In today’s world contacting people is a lot easier than two decades ago. Cer-

Creative consensus
As far as creativity is concerned, Sonnet
says marketers feel the industry does not
optimise the creative potential available. A
number of media owners now work with
marketers and advertising and creative
agencies to overcome this. The essence is
for media owners to engage with agencies
and clients to maximise the effect of
out-of-home space. “This can be achieved
through correct creatives, and accurate
strategies should be applied in executing
the whole out-of-home campaign.”

A positive attitude
Ad Outpost is testing the waters using
positive slogans on some of its boards.
The aim is to get public buy-in of outof-h