Adcomm's first two issues Adcomm August 2013 Relaunch issue | Page 6
Market news
Whats happening?
in the industry
Cape Town has requested public
comment for amendments to
draconian advertising bylaws
subsequent to a lengthily legal
battle with IOM.
Cape Town may update draconian ooh bylaws -
The City of Cape Town has long been criticised for what is seen as its
draconian approach to out of home media – the current by-laws limit the
visual impact of outdoor advertising. Subsequent to an ongoing legal
battle with Independent Outdoor Media (IOM) and its MD Brent Dyssel,
the City has called for public comment on its controversial outdoor
advertising and signage by-law.
The City says it is “updating its legislation and guidelines governing
outdoor advertising and signage and values input from members of the
public”.
Balance needed
“Signage and outdoor advertising is regulated in nearly every major
metropolitan city in the world. Cape Town’s tourism and business sectors
continue to compete with the best in the world. We therefore continue
to structure each policy framework to drive economic growth and
opportunity,” said the City’s mayoral committee member for economic,
environmental and spatial planning, Councillor Garreth Bloor.
“At the same time, it is critical to be mindful of the impact that outdoor
signage will have on the environmental aesthetic of the City.
Bloor says the by-law should “strike a balance between outdoor
advertising opportunities and economic development on the one hand,
and the city’s visual, tourist, traffic safety, environmental and heritage
characteristics on the other”.
Mediamark recently
signed contracts with
regional radio stations
Smile 90.4FM, Capricorn
FM and Power FM to
represent them in the
advertising sales spectrum.
Mediamark lands three additional regional radio
stations
“Regional radio offers advertisers great opportunities to connect with
consumers,” says Elton Ollerhead, managing director at Mediamark.
“The more radio brands we offer our advertising clients, the more
opportunities we can offer them to reach a range of markets, audiences
and channels.”
Expanded reach
The anticipated reach of these three radio stations will add to the
collective audience of more than 6.5 million weekly listeners (RAMS
2013/1) that Mediamark currently represents. Mediamark’s present
outdoor in emerging markets
www.pezuluoutdoor.com
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portfolio comprises popular regional radio brands East Coast Radio,
Gagasi FM, Heart 104.9FM and Jacaranda FM. Mediamark’s digital stable
includes Howzit MSN, one of South Africa’s leading content portals, as
well as global communications giant, Skype.
.joburg (dotJoburg) offer
opportunity to create more
awareness of Johannesburg-based
businesses and organisations’
locations, venues, tourism
products and services, from a
destination marketing perspective.
Dotjoburg domain names available soon
The ZA Domain Name Authority (ZADNA) welcomes the success of
.joburg in the initial evaluation stage of ICANN’s new generic Top Level
Domains (gTLDs) project. The ZA Central Re