Adcomm's first two issues Adcomm August 2013 Relaunch issue | Page 6

Market news Whats happening? in the industry Cape Town has requested public comment for amendments to draconian advertising bylaws subsequent to a lengthily legal battle with IOM. Cape Town may update draconian ooh bylaws - The City of Cape Town has long been criticised for what is seen as its draconian approach to out of home media – the current by-laws limit the visual impact of outdoor advertising. Subsequent to an ongoing legal battle with Independent Outdoor Media (IOM) and its MD Brent Dyssel, the City has called for public comment on its controversial outdoor advertising and signage by-law. The City says it is “updating its legislation and guidelines governing outdoor advertising and signage and values input from members of the public”. Balance needed “Signage and outdoor advertising is regulated in nearly every major metropolitan city in the world. Cape Town’s tourism and business sectors continue to compete with the best in the world. We therefore continue to structure each policy framework to drive economic growth and opportunity,” said the City’s mayoral committee member for economic, environmental and spatial planning, Councillor Garreth Bloor. “At the same time, it is critical to be mindful of the impact that outdoor signage will have on the environmental aesthetic of the City. Bloor says the by-law should “strike a balance between outdoor advertising opportunities and economic development on the one hand, and the city’s visual, tourist, traffic safety, environmental and heritage characteristics on the other”. Mediamark recently signed contracts with regional radio stations Smile 90.4FM, Capricorn FM and Power FM to represent them in the advertising sales spectrum. Mediamark lands three additional regional radio stations “Regional radio offers advertisers great opportunities to connect with consumers,” says Elton Ollerhead, managing director at Mediamark. “The more radio brands we offer our advertising clients, the more opportunities we can offer them to reach a range of markets, audiences and channels.” Expanded reach The anticipated reach of these three radio stations will add to the collective audience of more than 6.5 million weekly listeners (RAMS 2013/1) that Mediamark currently represents. Mediamark’s present outdoor in emerging markets www.pezuluoutdoor.com 6 portfolio comprises popular regional radio brands East Coast Radio, Gagasi FM, Heart 104.9FM and Jacaranda FM. Mediamark’s digital stable includes Howzit MSN, one of South Africa’s leading content portals, as well as global communications giant, Skype. .joburg (dotJoburg) offer opportunity to create more awareness of Johannesburg-based businesses and organisations’ locations, venues, tourism products and services, from a destination marketing perspective. Dotjoburg domain names available soon The ZA Domain Name Authority (ZADNA) welcomes the success of .joburg in the initial evaluation stage of ICANN’s new generic Top Level Domains (gTLDs) project. The ZA Central Re