Adcomm's first two issues Adcomm August 2013 Relaunch issue | Page 18

Point Of Sale

Marins worldwide leader

of instant displays
A compactable alternative
In-store marketing is on the increase. Seldom will you find a shop that doesn’t have promotional material of some kind. The fact of the matter
is it works – if done correctly. The trick is to do it in such a way that your brand is more prominent than competitors. Enter Marin’s Lamàs and
Stockholders...

What is it?

brand, while building brand equity”.
“Marin’s Lamàs fall squarely in this definition,”
Derek emphasises. “You don’t need a lot to
make a big impact. In addition, costs are
relatively low allowing small business with
a small marketing budget to own their own
space.”

A Lamà, patented by Marin’s
Worldwide is, to summarise,
a compactible easy to
transport promotional
display, designed to make
promotional marketers jobs
simple, easy and fast. It is
the first patented cardboard
display system that opens
automatically into position.

Influencing
consumers

Merchandise display

An adaptation of the Lamà is the ‘Lamà
Stockholder’. It is the same concept but includes

DNAProdBiltstrong - easily errected and professional looking.

Promotional stands in
supermarkets are aimed at
influencing consumers’ point of sale purchase.
Stating the obvious? Yes I am. But how much
influence is there?

attractiveness of the advertising pallet,” Derek
explains, “while the joy is because Lamàs are
aesthetically pleasing. The truth aspect is
simply that Lamàs, because of repro quality and
choice of shape and size, portray the product or
Research done by POPAI (the Global Association packaging as it is.”
for Marketing at Retail) shows that in-store
Functionality
purchase decisions rose from 70% in 1995 to
Lamàs are, in my opinion, extremely functional.
76% in 2012. With statistics like these, vying for
They are collapsible and easy to set up as
consumer in-store attention should rank high
well as portable. “As a matter of fact,” Derek
on any marketer’s agenda.
emphasises, “one of our clients loaded sufficient
stock in his car to equip 10 in-store promotions.”
How?
He adds that the promotion dominated the
Simple really! What is needed is something
stores in which it was displayed.
compellingly