Adcomm's first two issues Adcomm August 2013 Relaunch issue

Marketing Creative Minds Reaching for the sky Can there be such a thing as a ‘one-stop marketing creative solutions shop’? Creative Minds Marketing (CM Marketing) certainly thinks so. They offer an across-the-board marketing service directly to companies as well as assisting marketers in a way they describe as being ‘the marketer’s assistant’. Ready and willing Branding – more is mightier Describing the company’s philosophy of being “ready and willing to take clients’ brands to higher places”, two of the founding members, Gerhard de Jager and Michelle Heyden, describe their offering of brand alignment as unique. Two-pronged approach “What makes us different,” says Michelle, “is our twopronged offering. We are both a one-stop-shop in the true sense of the word as far as our product and service range is concerned on the one hand, and on the other we are able to offer a full marketing service, albeit in tandem with the marketers themselves.” The company works with clients to understand all elements of the business. Once achieved, they “align the client’s behaviours, communications and business processes so all internal and external activities are focused on a single strategy”. Mini Oscars event Co-ordinted by CM marketing. The overall oﬀering CM Marketing’s services encompass: • Branding and corporate identity (includes creative design) • Corporate and promotional gifts and clothing • Promotions and campaign marketing solutions • Events management and marketing • Publishing printing and illustration • Web presence and application development Product display in CM marketing offices. Impressive exhibition stand for CM marketing. 14 While the above points are self-explanatory, as far as branding and corporate identity are concerned, CM Marketing has a full solution, with the activities involved bordering (to the layman) interior decorating. “You see,” Michelle points out, “we really believe in making your brand bigger – in reaching for the sky.” It is with this in mind that she outlines a few elements in corporate identity projects. “Some companies restrict their branding to the most obvious only,” she says. “However, if the client’s budget allows, we have the expertise and experience to bring the brand through in every aspect of their business. From cu

Adcomm's first two issues Adcomm August 2013 Relaunch issue | Page 14