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Emotional Intelligence Sports Inventory Why It Works  Creates a more professional overall coaching approach with access to a world-class tool to assess and develop the key performance indicators  Based on a solid international (USA, Australian and UK) normative database of elite athletes  Developed by Dr Martyn Newman and RocheMartin, world leaders on emotional intelligence research and psychometric assessment  It has been recognized through rigorous research that emotional intelligence accounts for up to 90% of what separates average from outstanding performers. BRIAN CUNNINGHAM AND ASSOCIATES 14