Acumen Research and Consulting Malaysia Online Food Delivery Market is Expected t | Página 2
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The Malaysia online food delivery includes types such as Restaurant-to-
consumer delivery and Platform-to-consumer delivery. The restaurant-to-
consumer delivery accounted for a market share of 94.7% in 2017 as specific
restaurants have started offering in-house delivery. The customer base is more
for restaurant-to-platform delivery as consumers prefer paying directly to the
restaurant other than a third party. With the advent of advancement in mobile
technology, developers are innovating apps for consumers ordering food online,
in turn raising sales. One of the key players in this market, Domino’s, provides
restaurant-to-consumer delivery with the aim of having complete control over
the consumer’s dining experience, from ordering and meal preparation to
delivery and payment.
Based on customer age, the Malaysia online food delivery market is segregated
into Generation X, Generation Z, Baby Boomers, and Millennials. Based on gender
the market is segmented into Female and Male. Female segment accounted for
48.5% share of the Malaysia online food delivery market owing to increase in the
number of working females in Malaysia. Entry of new players in the online food
delivery market offering great discounts and bundle packages on food ordering
are some of the factors which are expected to escalate the segment growth.
Moreover, technological advancements in the mobile applications for food
delivery, availability of vast array of options for the food choice, and hectic work
schedule of the working people is significantly boosting the segment growth.
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food-delivery-market
Moreover, based on income level the market is segmented into high income,
medium income, and low income.
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