actual My magazine | Page 4

4

3

2

1

Boutiques

Are an indivudal retailer in which sell specialised goods or services for the customer, often set at a premium price, this is down to stock being more limited in numbers and variety. Boutiques often focus on more unique individual items where as other retail stores may supply a wider range.

Concessions

Concessions can either be perminant or pop up in different locations, these are ideal for the retailer to communicate with the customer and attract new customers as well as this.

Concession stores are often located in areas within airports and department stores, a really popular example of this is Kanye Wests pop up stores located throughout key cities in Europe.

7 Different types

of Retailer

Chain Stores

A chain store will consist of multiple stores, that will sell familiar items throughout, and these will be located throughout key shopping location such as Shopping centres or key locations such as Oxford Street, service within these stores could be considered not very personal, however a more personal service is available in the form of personal shopping.

Superstores

A superstore is an out of town shoppinf facility, with some examples being Cosco and B & Q, these facilities would contain large parking facilities which are able to be used for free, this could be considered as an extremely an extremely large out of town department store, as well as being a large store it also has extremely high stock levels.