Our three retailers
Burberry Group PLC
•Ownership – public limited company
•Type of retailer – multi channel retailer
•Size of store according to number of employees – Large Business
•Turnover- £2,514,700,000
•Type of activity –
Non food - Non store
A group engaged in the design, sourcing, manufacture and distribution of luxury apparel & accessories via own retail stores, concessions and wholesale customers and licensing.
•Pricing Policy - premium pricing
•Range of merchandise – women, men, children, leather goods, accessories.
•Method of customer contact – online, face to face, mail order
•Location – out of town
River Island Clothing Co.
•Ownership – Private Limited Liability
•Type of retailer – Multiple/Chain
•Size of store according to number of employees – Large Business
•Turnover - £894,000,000
•Type of activity – Non-Food Non-Store
•Pricing Policy - Competitive Pricing
•Range of merchandise – Beauty, Accessories, Men's Women's and Children
•Method of customer contact – Online, Face to Face and Mail Order
•Location – In-Town and Out-of-Town
John Lewis
•Ownership – Partnership
•Type of retailer – Department store
•Size of store according to number of employees – Large Buisness
•Turnover- £9,748,800
•Type of activity – Food, Non-Food, Store, Non-store
•Pricing Policy - Mostly premium pricing, as the goods sold are of decent quality. They would not need to use competitive pricing as most goods are made by concessions.
•Range of merchandise – Good such as clothes, homeware, electrical, food, toys. Also
services such as opticians, bureaux de change, beauty services and personal styling.
•Method of customer contact – Online, Face-to-face, Mail Order
•Location – Either in-town or out-of-town, mostly retail park type places