ACTON Magazine Volume 80 - June 2013 | Page 48

FREmANTLE AGENT PROFILE INTRODUCING NOEL ROGERS Noel Rogers' mantra and business plan are one and the same: "Blast your target market, allowing your product to rise above its competition." His clients say his professional and innovative approach to business has labelled him one of the most effective marketers in the industry. Over the years Noel has built an enviable record of property sales in premium riverside suburbs. Highly awarded, he holds records for achieving the highest price per square metre in Fremantle's residential West End, the highest price per square metre for land on the hill in mount Pleasant and twice over with the same property in mount Pleasant's The Promenade. "Records and awards are very nice, but what I really enjoy is the challenge. Creating a new strategy to market and negotiate a property is never boring. I thrive on the demand for creativity. "Finding the right headline that will draw the eye, the communication style that fits the area as well as the property. "Keeping the copy short, sweet and pacey. Getting a grin from your buyer as they read about the property is in my view, very important. Identify what 'works' for you then become a master at it!" When Noel joined the real estate industry 10 years ago he already had 20 years business experience. "I co-owned and managed a construction related business from the age of 23. I grew our market share many times over by offering superior customer service but always focusing on a cutting edge marketing style. ''In survival in business and winning your fair share you become an invigorative marketer and skilful negotiator, but it's not just all about the deal. you need to enjoy what you do and maintain 'your sense and enjoyment of humour'. That's what actually keeps you sharp." Noel's from a large Kalgoorlie family of five children, he has four adult daughters who all share a creative passion for music and performance. Noel has recently joined the ACTON Fremantle team. "After 10 years in the industry I found I wanted to work on a larger stage and be a part of local excellence. ACTON are the premier real estate brand in the Western Australian market. Their commitment to premium service and optimum results matches my own." NOEL ROGERS 0409 300 600 [email protected] ACTON FREmANTLE 253 CANNING HIGHWAy, EAST FREmANTLE PH: (08) 9319 3022