ACTON Magazine Volume 79 - March 2013 | Page 2

From the desk of the Managing Director WELCOME TO ACTON! It’s been an incredible start to the year! After a very strong close to 2012, the market has leapt to even greater heights in 2013. Traditionally more sales are made in the second half of the year; January is normally quiet, and then February and March build towards Easter. This year, the market didn’t take a break over Christmas with both December and January recording exceptional sales, while sales for February, the shortest month of the year, were at unprecedented highs. The factors driving this are low interest rates, strong population growth (an increase of approximately 1,000 people per week), low unemployment, more upgraders in the market, a strong economy, and high confidence. Added to the mix we now have reduced stock levels fuelling competition between buyers. The biggest problem facing the market is that we are selling more than we are listing and this will put upwards pressure on prices. We are seeing well-priced properties sell in a shorter time frame, increased numbers at home opens and some properties receiving multiple offers and selling for over the asking price. This is exciting news, but does not mean that we are in a boom. Despite what you might read in the media, now is not the time for buyers to panic and sellers to lift their price expectations. The market is performing very well, but buyers still expect good value for money and price is important. If they feel a property is overpriced they can, and will look elsewhere. If they do not have to buy, they may even choose to wait to see what else becomes available. This type of market ideally suits auctions. Auctions allow buyers to determine how much they are willing to pay for a property and competition between buyers often leads to the best possible price for the seller. The statistics also show that properties sold using the auction process usually sell in a shorter timeframe than those sold using other methods. If you are thinking about taking advantage of the great market conditions and selling your property, speak to your ACTON agent about the best marketing campaign for your property. Welcome ACTON South East ACTON’s strong expansion continues with the opening of another new Region approximately 30 minutes from the CBD. Simon Pattullo and the team at ACTON South East have been servicing the busy South Eastern corridor, foothills and escarpment since 2000, specialising in residential property, through to lifestyle, rural, equestrian and hills properties. They can be contacted on 9497 3773. ACTON Conference At the time of writing, 100 members of the ACTON Group have just returned from Ho Chi Minh City, Vietnam, the setting for the 9th annual ACTON Conference. We were motivated and educated by top speakers from around Australia and also from within our own Group. As well as allowing us to hone our skills and learn from the best, the Conference was a great avenue for networking and sharing ideas within the Group. We are more than ready for whatever the market may throw at us in 2013.