ACTON Magazine Volume 73 - December 2011 | страница 2

From the desk of the Managing Director

WELCOME

before, on the day, and after the auction.

The year is coming to a close and the market is
ending 2011 on a positive note. From our point of
view ACTON sales figures are very strong. Sales in
October and November reached levels not seen since
2009, which is an indication of the improved market
conditions.

In this market buyers seem to be holding off on auction
day, but are more than willing to talk to the agent
afterwards. So while fewer properties are selling under
the hammer, many sell soon after the auction.

The rental market is also strong and vacancies are
filling quickly.

The major benefit of auctions is that they create a
sense of urgency, prompting buyers to take action and
allowing sellers to reduce the protracted negotiation
process often associated with private treaty sales.

Other sources reflect the good news. According
to REIWA, first homebuyers were very active in the
September quarter, the level of discounting by sellers
had flattened out, and there were fewer properties on
the market. At the time of printing, RP Data stated
that supply levels had fallen, first homebuyers were very
active, and sales in October increased 15 percent.
Let’s hope the trend continues into a Happy New Year
for 2012!

AUCTIONS STILL THE FASTEST WAY TO SELL

This sense of urgency, coupled with the more intense
marketing campaign that usually accompanies an
auction, ensures the seller is more likely to have a
quicker result at the best possible price. This doesn’t
mean a record price tens of thousands of dollars over
the reserve, but the best price the market is willing to
pay.
Auctions will always be a strong sales method and
looking at the latest figures, I believe it should be the
method of choice for people looking to secure a quick,
successful sale whatever the state of the market.

YEAR OF GROWTH FOR ACTON
2011 has seen ACTON continue to expand. In April
ACTON Southern Suburbs opened a second office in
Success. July saw the ACTON expand into the northern
beach strip and open ACTON Coastal and ACTON
Mindarie. In October the Ockerby Group merged with
ACTON West, further increasing our coverage of the
Western Suburbs.
Whether the market is running hot or things are a little
bit slower, auctions are still the fastest way to sell a
property, consistently outperforming Private Treaty
sales. The average Private Treaty sale now takes over
two months to sell - and the trend is getting better and
more in favour of Auctions with each passing month.

We look forward to bringing ACTON’s premium level
of service to even more suburbs in 2012.

The ACTON Group wishes everyone a joyous
and safe Christmas and a Happy New Year.

The statistics speak for themselves - in the last quarter
the days on market for Auction was 37 compared with
79 for Private Treaty - that is a difference of 42 days!
Selling by auction is more than just the auction itself,
it is actually a three stage process with chances to sell

Graeme Baxter
Managing Director

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