6
ACTIVE YOUTH: A | W 18 / 19
The trend ACTIVE YOUTH is initially driven by the activism within the generation Y and Z community, this trend was curated to drive forces within change of society and promotes diversity across many aspects of life, as well as a range of different sectors. ACTIVE YOUTH thrives tremendously on the‘ message’ – whether it’ s simple or extremely controversial. ACTIVE YOUTH also derives from the street culture of the innovators and early adopters who aren’ t afraid of being outrageous with their points of view and opinion. With ACTIVE YOUTH’ s main focus being on diversity within people, this trend showcases neutral, muted hues of dusty brown, lush cream, pinks and reds. Contrary to its neutral aspect, ACTIVE YOUTH is subject to be very expressive with brights such as yellow and orange.
ACTIVE YOUTH
6
Fig. 2