Active Management Digital Library The Books That Shaped our Leaders - DIGITAL VERSIO - Page 8

Show # 022 Focus Your Attention On Human Resources And Why Not To Rely on Traditional Demographics for Your Marketing with Justin Tamsett Leaders Eat Last Simon Sinek Why Some Teams Pull Together and Others Don’t.The New York Times bestseller by the acclaimed author of START WITH WHY and TOGETHER IS BETTER Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. As Simon Sinek noticed in his travels around the world, great leaders create environments in which people naturally work together to do remarkable things. Some of these teams trust each other so deeply that they would literally put their lives on the line for each other. Far more common, unfortunately, are teams that seem doomed to infighting, fragmentation, and failure, no matter what incentives are offered. But why? The answer became clear during a conversation with a Marine Corps general who explained a USMC tradition: “Officers eat last.” Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What’s symbolic in the chow hall is deadly serious on the battlefield: great leaders sacrifice their own comfort—even their own survival—for the good of those in their care. This principle has been true since the earliest tribes of hunters and gatherers. It’s not a management theory; it’s biology. Our brains and bodies evolved to help us find food, shelter, mates, and especially safety. We’ve always lived in a dangerous world, facing predators and enemies at every turn. We thrived only when we felt safe among our group. Show # 024 Profit First, Turning Your Fitness Business Into A Money Making Machine with Mike Michalowicz Switch: How to Change Things When Change Is Hard, Chip Heath and Dan Heath Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.