Active Management Digital Library The Books That Shaped our Leaders - DIGITAL VERSIO - Page 26

Show # 082 How to Recruit and Keep the Best People for Your Fitness Business with Kayley Riddle Choosing Happiness, Stephanie Dowrick The message of this book is very simple―you can be happier. You can also be a source of happiness, encouragement and support for other people. Understanding that your happiness largely depends on your outlook on life, your inner values and resilience, and on the way you regard and treat other people, you can take charge of your large and small decisions in new and highly effective ways. This is essential emotional wisdom, supporting self-esteem, insight and respectful, joyful relationships, for a wide range of twenty-first century readers from younger adults to the most experienced. Show # 083 Using Presentation and Communication Skills to Connect with Your Clients, Members and Teams With Michelle Bowden Different: Escaping the Competitive Herd, Youngme Moon If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.” These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.”