Active Management Digital Library The Books That Shaped our Leaders - DIGITAL VERSIO - Page 17
Show # 047 What Will Group Fitness Look Like In 2021?
with Mo Hagan
The ONE Thing, Gary Keller and Jay Papasan
The ONE Thing has made more than 300 appearances on national bestseller lists,
including #1 Wall Street Journal, NewYork Times, and USA Today. It won 12 book awards,
has been translated into 26 languages, chosen as one of the Top 5 Business Books of
2013 by Hudson’s Booksellers and one of Top 30 Business Books of 2013 by Executive
Book Summaries.Voted one of Top 100 Business Books of All Time on Goodreads. People
are using this simple, powerful concept to focus on what matters most in their personal
and work lives. Companies are helping their employees be more productive with study
groups, training, and coaching. Sales teams are boosting sales. Churches are conducting
classes and recommending for their members. By focusing their energy on one thing at a
time people are living more rewarding lives by building their careers, strengthening their finances, losing weight and
getting in shape, deepening their faith, and nurturing stronger marriages and personal relationships.
In The ONE Thing, you’ll learn to * cut through the clutter * achieve better results in less time * build momentum
toward your goal* dial down the stress * overcome that overwhelmed feeling * revive your energy * stay on track *
master what matters to you The ONE Thing delivers extraordinary results in every area of your life--work, personal,
family, and spiritual. WHAT’S YOUR ONE THING?
Show # 051 The 5 Most Important Questions in Sales -
Part 1 with Jeb Blount
People Buy You, Jeb Blount
The Real Secret to what Matters Most in Business
The ultimate guide to relationships, influence and persuasion in 21st century business.
What is most important to your success as a sales or business professional? Is it
education, experience, product knowledge, job title, territory, or business dress? Is it
your company’s reputation, product, price, marketing collateral, delivery lead times,
in stock ratios, service guarantees, management strength, or warehouse location? Is it
testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the
latest CRM software, business 2.0 tools, or social media strategy?
You could hire a fancy consulting firm, make the list longer, add some bullet points, put it into a PowerPoint
presentation, and go through the whole dog and pony show. But at the end of the day there will be only
one conclusion… None of the above! You see, the most important competitive edge for today’s business
professionals cannot be found on this list, your resume, or in any of your company’s marketing brochures.
If you want to know the real secret to what matters most in business, just look in the mirror. That’s right, it’s YOU.
Do these other things matter? Of course they do, but when all things are equal (and in the competitive world we
live in today, things almost always are) People Buy You.