Active Management Digital Library The Books That Shaped our Leaders - DIGITAL VERSIO - Page 11
Show # 031 The BEST Advice EVER On Selling Fitness And
Selling Personal Training with Casey Conrad
Selling Fitness: The Complete Guide to
Selling Health Club Memberships,
Selling Fitness: The complete guide to selling health club memberships is the first and
most comprehensive book that teaches fitness professionals the exact steps to needed
to make membership sales. Long-time industry expert, Casey Conrad, gives simple
to follow strategies and specific tools that can be immediately implemented by the
reader. Prospecting, qualifying, touring, rate presentation, overcoming objections, referrals and successful follow
up procedures are just some of the main chapters. In addition, several chapters are dedicated to rapport and
communication strategies and understanding the psychology of what motivates people to buy. This combination
of theory, strategies and specific tools for fitness makes the book suited for both new and veteran salespeople.
Since its first publishing in 1994, Selling Fitness has sold over 25,000 copies, in five languages and 20+
countries.Practical, proven, and loaded with inspiring stories, No Sweat makes getting fit easier--and more fun--
than you ever imagined. Get ready to embrace an active lifestyle that you’ll love.
Selling Personal Training, Casey Conrad
This 200-page, twelve chapter book helps personal trainers increase
their sales by teaching them the 5 steps to selling PT: prospecting, how
to establish rapport, qualifying, product presentation and how to ask
for the sale. In addition to providing the reader with the fundamentals
of selling Conrad’s approach is to teach trainers that selling is nothing
more than educating people to make a good decision about the product
or services they are considering.