ASEAN COMMUNITY OF ENTREPRENEURS
KNOWLEDGE SPA
Small is
Beautiful
Author
: Tom Gegax & Phil Bolsta
Hardcover : 448 pages
Publisher : Harper Collins (2007)
Y
our shoes are charred from
stomping out brush fires. You
have nightmares about UFOs
– the Unreachable Financial
Objectives. Meetings cause
more problems than they solve. The
office is a ghost town at 5.01pm. Does
this sound familiar?
Author Tom Gegax knows what
that is like. Years after running his
Tires Plus franchise by the seat of his
pants, blissfully unaware of how little
he knew about getting the most out
of people and managing a world-class
organisation, Tom was faced with a
cancer diagnosis and a business at the
brink of disaster.
Resolved to change things around,
he improved his mental clarity, health,
and relationships and noticed that
the more he profited on a personal
level, the more his company profited.
Tires Plus grew into a US$200 million
business with 150 upscale locations.
Gegax had learned the first lesson
in Enlightened Leadership 101: Focus
on the well-being of your employees
and customers – as well as your own –
and success will follow naturally.
In The Big Book of Small Business,
Tom shares his hard-earned lessons
on how to become an enlightened,
effective leader, and on how to do the
small things right so the big decisions
work. This all-in-one toolbox for small
businesses is jammed with warmhearted, tough-minded practices
and street-smart tips, covering every
aspect of a growing business:
• Starting, funding, and getting your
new business off the ground;
• Crafting a mission and growing a
corporate culture that works;
• Hiring the best people and
maximising their potential;
• Communicating and negotiating
with your employees, customers,
and suppliers;
• Creating processes for continuous
innovation and growth;
• Protecting your business from
unforeseen dangers;
• Planning for growth.
And much more . . .
Compiled by Roy Chen
Quick Tips to Get Your Business Noticed
P
ublic relations is vital to getting
the right kind of attention for a
small business – the kind that
keeps business booming. Yet,
few small business owners
have time to read tomes on public
relations theories or resources to
commit to dynamic-sounding PR
maneuvers that wind up creating a
whole lot of confusion.
Over her decades of experience
in public relations, author Jennefer
Witter has learned exactly what works
to get a small business the right kind of
attention-big time.
Writing as one small business
owner helping out another, she shares
her wealth of nuts-and-bolts PR tips.
They’re all simple to grasp, easy on
the budget, ready to implement,
and proven effective at making a
small business outstanding in the
eyes of coveted clients and valuable
customers.
76
Author
: Jennefer Witter
Paperback : 120 pages
Publisher : AMACOM Books (2014)
ASEAN COMMUNITY OF ENTREPRENEURS | ISSUE 2 : 2016
With a priority on critical
information and concrete results, The
Little Book of Big PR covers public
relations’ seven key elements. They
include:
• Self-branding: A powerful tool for
communicating a small business
owner’s uniqueness, mission, and
edge on the competition.
• Media relations: This doesn’t
necessarily mean striving for a coup
like The Wall Street Journal.
• Social media: Something every
entrepreneur should be usingstrategically
because
virtually
everyone is online these days.
• Networking: A tool that truly opens
doors to more business-especially in
our ferociously competitive world.
A PR veteran, Witter is currently
the CEO and founder of The Boreland
Group Inc, a boutique public relations
agency headquartered in New York City
with a presence in Washington D.C.