ACE Magazine: Issue 2 / 2016 ACE Magazine: Issue 2 / 2016 | Page 72

ASEAN COMMUNITY OF ENTREPRENEURS CYBER SECURITY SPOTLIGHT The Emergence of ASEAN Halal Tourism Market Good, Permissible and Profitable BY AHMAD AZUAR ZAINUDDIN The halal or Muslim-friendly travel market is among the fastest growing segment in the world. It offers enormous potential for ASEAN SMEs. In this article, ACE explores the landscape, challenges and opportunities which this emerging market segment presents. 70 ASEAN COMMUNITY OF ENTREPRENEURS | ISSUE 2 : 2016