ASEAN COMMUNITY OF ENTREPRENEURS
OPINION
M
anaging of
resources in
any business
e n t i t y
i n c l u d e s
marketing,
talents
and
operations activities which
will finally be encapsulated in
the financials. In goods times,
marketing – supported by the
right manpower and – plays a
bigger role in bringing products
to the markets.
In bad times, however,
financial management will come
to fore. Advocating the values and
importance of financial records and
subsequently the keeping of financial
records among small businesses will
not materialise without an appreciation
of the need to maintain a clean financial
records.
Very often, micro and small businesses
are too busy running their day-to-day
operations that leave them with no time
to manage their daily financial transactions.
Even if they have the time, they will not see
it as important. The best from among them
will insist that they will do it at the end of the
month but comes month end, they would have
lost their supporting documents and invoice.
FinTech:
The Ultimate
Solution to SMEs’
Financial Woes
30
ASEAN COMMUNITY OF ENTREPRENEURS | ISSUE 2 : 2016
BY DR SHAMSHUBARIDAH RAMLEE