Cargill, Adeka Foods, Rikevita, Kewpie,
IFFCO, Kellogg’s and Ajinomoto.
In fact, Nestle has set up a Halal
Excellent Centre in Malaysia. From its
Malaysian facility, Nestle exports halal
expertise and knowledge to its other
branches worldwide.
Elsewhere, BRF S.A., a leading
Brazilian food company and one of
the top producers of poultry under
its flagship brand ‘Sadia’ (a well
-known halal brand in the Middle East),
has announced the opening of an
investment & development office in
Malaysia. In 2015, BRF was responsible
for 14% of the world’s poultry trade.
MIDA has been engaging with
this company for quite some time. We
are glad that BRF has finally set up an
office here to gather critical information
and accelerate its on
going business
development and feasibility studies to
invest in Malaysia.
Not lagging behind are our
local companies such as Ramly Food
Processing, Mamee Double Decker,
Dewina Food Industries, Felda Global
Ventures (FGV) and Chemical Company
of Malaysia (CCM) which have carved
a name for themselves in Malaysia and
the global markets.
We are in the final phase of the
Halal Industry Master Plan (20082020) to make Malaysia the leader in
innovation, production and trade for
halal products and services. Malaysia
is on track to become the Global
Reference Centre for Halal Integrity
and Centre for Innovation, Product
and Trade through the strategies laid
out under the 11th Malaysia Plan
(2016-2020).
In February this year, the
Government has announced the
establishment of the Malaysia Halal
Council. This demonstrates Malaysia’s
commitment to become a global halal
leader through better coordination in
the development of the halal industry
in Malaysia.
Evidently, Malaysia is at the
forefront of the halal industry. Built on
past successes, Malaysia will continue
to pave the way to accelerate growth
in new, emerging and higher value
added areas in the halal industry.
As the principal investment
promotion agency, the Malaysian
Investment Development Authority
(MIDA) continues to intensify
efforts to promote the growth
and development of the halal
industry in Malaysia. We stand
ready to facilitate investment
into the country by maintaining a
strong and comprehensive halal
ecosystem and in ensuring that the
business environment is conducive
for investments.
Dato’ Azman Mahmud is the Chief Executive Officer of the Malaysian Investment
Development Authority (MIDA), the government’s principal agency for the promotion
of the manufacturing and services sectors in Malaysia. The article is an excerpt of a
welcoming remark delivered during the World Halal Conference 2016 on 31 March 2016.
ISSUE 2 : 2016 | ASEAN COMMUNITY OF ENTREPRENEURS
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