ASEAN COMMUNITY OF ENTREPRENEURS
COVER STORY
Boosting
Halal Trade:
A Malaysian Experience
BY DATO’ AZMAN MAHMUD
T
he halal industry in Malaysia
today covers food and nonfood products, including
pharmaceuticals,
health
products, medical devices,
cosmetics and toiletries. Meanwhile,
services within the industry include
logistics, packaging, branding &
marketing, printed & electronic
media, banking, insurance and travel
& tourism.
The first World Halal Standard
– MS2200: Islamic Consumer Goods
Part 1: Cosmetics and Personal Care
(General Guidelines) – was developed
in 2008 and Malaysia is proud to be
among one of the first nations in the
world to develop halal standards.
Malaysia has been a pioneer in the
development of halal standards with13
halal and halal-related standards
ranging from production, preparation,
handling and storage of food to general
guidelines on halal pharmaceuticals.
The
Malaysian
certification
procedures and halal standards are
continuously utilised because they
have received widespread recognition
for maintaining excellence in the field
of halal-compliance. As a result, the
Malaysian halal logo is well-recognised
and well-accepted worldwide.
In
terms
of
production
infrastructure, halal industry players –
from small and medium enterprises
(SMEs) to multinationals – are able
to choose from over 500 industrial
estates and free zones to locate their
investments within Malaysia. There are
also specialised parks that have been
developed to cater to the needs of
specific industries, notably the halal
industry. To date, Malaysia has 21
Halal Parks, of which 14 are with Halal
Malaysia status.
ISSUE 2 : 2016 | ASEAN COMMUNITY OF ENTREPRENEURS
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