Why we should all strive to be ‘ zero heroes ’
Shelley Harris , commercial director at IPP asks if we will have the ‘ bottle for change ’
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We ’ d all love to be ‘ zero heroes ’ when it comes to recycling items which will otherwise become single-use and end up in landfill or water courses , at huge cost to the environment .
We nostalgically hark back to the 1970s to when we had a ready-made recycling scheme from home , where milk was delivered in reusable glass bottles on electric floats as part of an early form of an eco-friendly circular economy .
Likewise fizzy pop , delivered and collected from people ’ s homes , utilised a deposit scheme allowing households to deduct the cost of the next drinks if the bottle was re-used . This in turn encouraged enterprising youngsters to collect abandoned pop bottles and