AWI overcomes Brexit challenges to post European sales boost
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Black Country manufacturer has shaken off the Brexit blues to post a major increase in European sales .
Alloy Wire International ( AWI ), which supplies round , flat and profile wire , has seen orders soar to nearly a third of its predicted £ 13m annual turnover , with the firm ’ s commitment to short lead times and security of supply securing a string of new clients .
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Investment in creating a strong network of sales offices across the globe is really paying off , with local on-theground knowledge now present in forty countries and proving crucial to building strong relationships in the automotive , aerospace , high value engineering , medical , oil and gas and nuclear sectors .
AWI ’ s shipping department also put in place a number of contingency plans with some of the world ’ s best transport carriers , ensuring its material can be anywhere in Europe within three weeks of the order being placed .
Tom Mander , Managing Director Designate , commented : “ We ’ ve seen all the newspaper headlines around Brexit and the complications it is causing , but we ’ re bucking the national trend it seems .
“ Yes , it hasn ’ t been easy , and we ’ ve had to spend a lot of time and money in getting