Deflating five myths around warehouse automation and robotics
 Gavin Harrison , UK Sales Manager , Element Logic
 To maintain competitiveness in their respective markets , many companies are now looking at automating their warehouses for faster order fulfilment .
 However , despite being a rapidly maturing market , the business case for automation often gets shot down by boardroom sceptics . This barrier to adoption is usually based on misperceptions around warehouse automation and robotics .
 Here , we debunk the five of the biggest myths .
 10
 1 . Automation is complex and difficult to use
 Some believe that the automation of logistics infrastructure involves impossibly complex technology . It is , in