1. Fresh produce has a great future
Marketing experts agree that health
continues to be the biggest trend driving
consumer eating habits, and consumers
are often willing to pay a premium for
it. Where health can be combined with
convenience and snacking – as is the
case with berries and prepared salads
– then you have a product that ticks all
the boxes. The latest data from industry
analysts Kantar Worldpanel shows that
produce sales are not only growing
faster than the overall groceries market,
but that people buying more produce,
and more different items of produce.
Professor Tim Lang of the University
London's Centre for Food Policy
describes fresh produce as “the good
news” of the UK food sector. Retailers
also concur that customers value
the provenance of British produce,
thanks to its quality, provenance and
environmental footprint. It is therefore
vital that suppliers are equipped to take
advantage of this industry growth with
sufficient production capacity to meet
demand.
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