What are the next development steps towards
autonomous driving at the BMW Group?
With the Campus, the switch to the LeSS working method
and our organisational structure, we have created a
solid basis for mastering the complexity of the task.
This enables us to establish new key technologies such
as artificial intelligence and simulation as the focus of
development. We are also gradually expanding our fleet
of vehicles. Currently we have 80 vehicles operating
in Europe, the USA and China. The aim with these
measures is to validate our highly and fully automated
driving technology and to carry out the transition from
demonstrator development to production development.
How will customers benefit?
In 2021, we will be offering customers a perfected system
in the BMW iNEXT that adds noticeable value to the
vehicle experience. Highly and fully automated driving
will give our customers back one of the most precious
commodities of all: time. The optional “Highway Pilot” will
allow customers to drive on the motorway from Munich
to Hamburg, for example, at speeds of up to 130 km/h
(81 mph) and spend the time doing other things, such as
reading a newspaper or just enjoying the landscape. We
will also be operating pilot fleets with Level 4 technology
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based on the BMW iNEXT in selected regions. Our motto
is always “safety first”. With the right technology, the
right technology partners and an agile working model,
automated driving will make our roads safer for everyone.
Our Campus creates the basis for customer-centric
development. Thanks to the unique spirit instilled by the
Campus, we are changing the face of personal mobility for
our customers and giving them back valuable time.
Finally, if you had to describe the Campus with three
hashtags, what would they be?
#EmbracingChange #Transformation #GermanSiliconValley
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