WINTER | TECH
take place shortly
after when
‘BigMike661895’
private messaged
‘blondiecutie1390’
to tell her she had
‘nice eyes’.
mobs.* (*Citation
needed, Ed).
Invention of the
WWW - 1990 -
Tim Berners-Lee
In the 1980s,
research at CERN
in Switzerland by
British computer
scientist Tim
Berners-Lee
resulted in the
World Wide Web,
linking hypertext
documents into
an information
system, accessible
from any node
on the network.
Basically this
meant people
could now
look at naked
pictures easier
Springwatch -
2005 - Viewers’
photos
and talk nonsense in chat
rooms for hours. This
platform however was to
go on to be one of the most
important communication
breakthroughs of all time,
and form the backbone of how
users are encouraged to share
their content.
Springwatch
holds online
competitions and
showcases it’s
viewers photos,
in a perfect
example of how
UGC can form the
backbone of an
entire community.
There is an online
forum allowing
viewers and
users to identify
animals they have
taken photos,
while at the same
time providing
Birth of Social Media - 1997 -
SixDegrees
The now long defunct
SixDegrees stands in the
desert of social history
like the broken statue of
Ozymandias - ‘Look on
my Works, ye Mighty,
and despair!’. The dawn
of cat pics, moaning
about late trains, selfies,
and all the myriad joys
of communicating with
strangers online. The first
DM slide was thought to
a beautiful gallery of
photography from animal
lovers far and wide.
Combining UGC with pro
content - 2018 – GoFilm
In a world where content
creation is expensive,
and the wider public are
increasingly mistrustful of
slick marketers, UGC is ever
increasing in importance.
Brands know that they need
to engage their audiences
and users are keen to engage
but on their own terms.
Somewhere in the midst of
all of this, there must exist
a solution that allows users
to enhance the quality of the
content they’re outputting
and that allows brands to
harness the power of all that
content being created… step
forward the GoFilm app,
which is designed to get
audiences talking about your
brand while making great
video content to boot.
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