WINTER | THE ANATOMY OF…
TikTok talent
14
Members of the team can make
£397/€462/$521 from an advertising
TikTok post.
Pittsburgh Steelers are the
highest-ranking national football
league (NFL) team at sixth place,
with an earning potential of
£117/€136/$153 for their promotional
uploads on TikTok.
In last place are the Atlanta
Falcons (NFL) and the Brooklyn Nets
(NBA), only receiving £5/€5/$6 per
TikTok post advertising/promoting
a product or service.
A
mong those using the app
include sports teams who
aim to use TikTok as a way to
connect with their global fan base.
GolfSupport.com utilised data
from the Influencer Marketing Hub
to find out how much on average
some of the world’s most valuable
sports teams can make from
promoting/advertising a product or
service via posting on their official
TikTok profile.
GolfSupport.com found that
Barcelona FC earn the most.
The 26-time top-flight Spanish
League winners can make up
to £671/€779/$879 from making
promotional posts on their TikTok.
Coming in second are Liverpool
FC have the potential to make
£398/€463/$522 per post.
Golden State Warriors, the six-
time national basketball association
(NBA) champions, are in third place.
TikTok, whilst a relatively new app, is already
being utilised by sporting brands for its potential