OPINION
Giving the audience a route to action
Imperial College London graduate Gracie Broom explains why she developed Reporti; a browser-based platform enabling users to report safety issues at events, share locations, and get instant guidance.
Crowd safety isn’ t a‘ nice to have’ in our industry. It is the bedrock of trust. When safety fails, the human cost is immediate, and the reputational damage is lasting.
Reporti is a real-time, app-free way for guests and bystanders to flag concerns, with a simple dashboard delivering structured alerts to staff and an auditready log for debriefs and learning. It works even when signal is patchy, with no downloads or registration needed. Crucially, Reporti is not only for high-risk or urgent situations, it is for anyone who feels unsafe or needs support in the moment: overcrowding near an exit, a possible medical issue, intimidating behaviour, or a lost friend. The goal is simple: to turn what the public sees and senses into clear, actionable information for teams. Reporti was designed for events, yet its principles hold true across any busy public space.
Reporti builds upon years of research that make this truth hard to ignore. I spent months in Tokyo speaking with bar owners, venue teams and late-night commuters about harassment, spiking and overcrowding, then continued this work in the United States – from New York’ s nightlife, to learning from domestic abuse survivors and advocates in Texas. Very different settings, the same pattern. Women sensed when something was not right: an unwanted approach, a stranger’ s touch lingering to discomfort, an uneasy silence from those nearby. Yet there was no safe, quick, discreet route to seek help without becoming more visible or vulnerable.
This research, along with traumainformed design principles, has shaped every decision in the creation of Reporti.
My background is in design, focused on creating systems that shorten the distance between intent and action. If a guest speaks up, the route from noticing to notifying must be obvious, discreet and fast. That principle is my north star. I set out to mobilise design not for another poster campaign but for something low friction that helps people feel safer and, crucially, makes events safer in practice. The Women’ s Night Safety Charter in London shows how shared standards and open data can turn good intentions into collective accountability. Those standards work best when the public has a consistent way to raise a flag in the moment, and
“ I LAUNCHED REPORTI OUT OF LOVE FOR THIS INDUSTRY.”
Gracie Broom
teams have an equally reliable way to act and learn.
Working with venue teams, we have tested that pipeline with hundreds of people. The feedback is clear: make reporting simple and unobtrusive, and guests will use it; deliver triaged alerts, and teams respond faster and more precisely; bring public reports into debriefs, and patterns emerge that move decisions from intuition to evidence. In our pilots, every incident was submitted and recorded in less than a minute, often resolved within that same moment.
Why does this matter commercially? Because safety and guest experience are inseparable. When people feel safe, they stay longer, spend more and return with friends. A clear, private route to ask for help reduces tension and helps staff intervene before a wobble becomes a walkout.
I launched Reporti out of love for this industry and the belief that good design listens to the crowd, not just manages it. Women’ s safety should not depend on courage alone. If we keep reducing friction for the public and staff, and share what works across venues and districts, nights out will not just feel more secure, they will be safer and stronger for everyone.
l We ' re always open to conversations, feedback, and demo requests. Reach out at grace @ reporti. pro or visit www. reporti. pro to learn more.
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