Access All Areas Winter 2023 | Page 3

WINTER | CONTENTS

REGULARS

8 Bigger Picture
On 16 November the AAA Conference & Awards provided an opportunity to debate and celebrate . Among the winners on the day were Eurovision Song Contest , Glastonbury Festival , The O2 and Dreamland Margate .

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54 In The Spotlight
Royal Albert Hall CEO James Ainscough reflects on his career , what led him to return to the venue , and how he plans to make the Hall a force for good in the music industry .

FEATURES

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19 Cover feature
From emotion sensing technology to VR and holograms , rapidly evolving technologies are revolutionising the delivery of experiential live brand activations , whether it be product launches or initiatives at venues and outdoor events .
33 The year in review
As 2023 draws to a close , Access gauges the thoughts of event producers , promoters , venue operators and industry association heads as to how the year shaped up and what 2024 is likely to bring .
41 The exhibitionists
With an increasing number of traditional concert promoters moving into the entertainmentdriven exhibitions market , Access explores the flourishing world of immersive shows and why it is attracting so many live music moguls .

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49 Power to the people
The Power of Events founder Rick Stainton reflects on the four nations launch of the initiative ’ s Event Industry Insight App and outlines what it means for the live events industry .
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