Access All Areas Supplements The Next Generation Supplement | Page 6

NOVEMBER 2018 | THIRTY
The thirty
Nilly Alan, Jukebox PR
Highlights from my career to this point
would be the countries I have been able
to visit, the music and brands I have
been lucky enough to be involved in, and also the
artists and lovely clients I met, and worked with
along the way. Another highlight, in reflection,
would be the learning path which I have been on.
Since starting I have quickly developed a sense
for the industry and can now say I have close
relationships with not only my client base but also
other companies to which I work alongside with.
I think the future is strong for events and
festivals. Every year there are more and more
festivals popping up worldwide, although there
are many which get bought out by larger events
companies meaning the individuality may get lost.
In terms of press and PR I would say that social
media will have taken over within the next five
years, so there will need to be a lot of adapting in
terms of what a ‘PR’ does and what falls under
their line of work in order to survive.
Daniel Andrew, The Be-
Known Agency
‘No’ is a word we all have to live with,
but, in my case, it happens to be one
of my favourite. The word ‘no’ I have
heard almost all my career and drives me to
want to create truly unique and inspiring work.
Working in music for over 10 yrs and starting my
career as a young 16-yer old promoter in a tiny
venue in West Croydon I was told there is ‘no‘ way
I could fill the venue midweek with just the pull
power of local bands, but I did! I was told ‘no’ you
cannot be a promoter at an over 18s venue when
you are just 17, I booked it anyways and packed
the place out and my dad had to run the door due
to my age.
Breaking boundaries, pushing norms, generally
a good challenge and being able to dream big is
what it is all about for me. I have held, hosted,
curated and organised stages at festivals such
SXSW and The Great Escape and worked with
brands such as Southern Comfort, all the way
through to ReverbNation. I worked with Jack
Daniels on their ‘Jack Rocks’5 campaign, which
saw me take the brand away from there traditional
music styling.
My most recent endeavour had been in the
works for sometime and has presented its own
unique challenges but has been very rewarding
and that is The Shard. No public music events
have yet to ever be held at the top of the building
on its open viewing deck on level 72 so very
pleased to be able to create a months worth
of unique musical experiences in the highest
building in Europe.
Joe Baran, Beyond 90
From Baran’s nominator: Joe has been a freelancer
for a number of my ventures for over seven
years but recently moved to a full time role with
Beyond 90, taking skills from the festival and
live music industry and applying them in a sports
and marketing environment. He has led on the
delivery on a number of these including:
England Semi Final Screening:
Joe organised production and activated sponsor
rights for the big match at Castlefield Bowl,
securing the largest screen in the country for over
7,000 fans to follow the three lions in their most
impressive World Cup run for 28 years. The event
was organised for and on behalf of Manchester
City Council, sponsored by AutoTrader.
Man City Champions Parade:
This event saw over 100,000 fill the streets in
the city centre with a parade routing and stage
show in a completely new format to all those
hosted in the city previously. Joe secured buy-in
from authorities to safely execute a stage show
at the end of the route, formalised plans for
shutting down a key city centre intersection for
the stage build, and oversaw content creation from
various departments and agencies. The event was
organised for and on behalf of Manchester City
Football Club.
Tinder #perfectmatch Partnership Launch:
Joe delivered brand rights at arguably the most
anticipated football match of the 2017/18 season.
It was perfect timing on the day as a Tinder
branded airship flew over the stadium with 55,000
inside the bowl as the team in blue took the lead
over their fierce rivals. for and on behalf of Tinder.