SUMMER | FEATURE
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1. The festival in full flow
2. Playpass in action
3. Shilling and Tee (L-R)
4. Nighttime vibes
Hirons in the months running up
to and during the festival. He’s been
a great support and I’ve been very
impressed with PlayPass and how
well going cashless has worked.
“It was a huge step for the festival
board, the traders and our audience to
go cashless, so I have co-ordinated the
process and communications with
all of the stakeholders. Traders were
particularly nervous so there were
many conversations around that and
we had to educate and reassure our
audience about the system, including
encouraging them to top up their
digital wallets in advance of getting
on site.
“It was a lot of work but I’m
delighted to say that it’s been worth it
and has worked brilliantly. We’ve had
no queues, the system has been easy
to use, far better and more secure
than dealing with cash and our
spend per head has been significantly
higher than last year. We’ve had great
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feedback from the audience, traders
and bar managers and I’m sure we’ll
look to enhance it further next year.”
PlayPass supplied all of the RFID
wristbands, portable NFC readers,
with Wild-Hirons managing a team
of ten throughout the weekend. This
included staffing wristband exchange
at top-up stations, familiarising staff
and the public with the system and
ensuring traders hand-held NFC
readers had charged batteries.
“They had given the site a make-over,
moving expanded camping areas,
extending the high-end camping offer and
kids activity zone “
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