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will still be required.
“We all know the annoyance of
lack of phone signal, we can be out
in the most obscure locations and
still expect to be able to contact
the outside world (cue frantically
waving your phone in the air and
cursing). Today’s reality is that
we expect instant connections
anywhere and anytime. Now
try applying this to the event
Wi-Fi industry where you have
a multitude of customers and
exhibitors all expecting a strong
instant connection at the same
time. Half an hour lack of access
can cause a tyrant of abuse
over social media and a wave of
hysteria from angry exhibitors
and of course loss of revenue.
#WIFIFAIL.
“Looking at some of our
previous events 100% of event
revenue has gone through
our internet connections. We
understand what’s at stake,
which is why it must be taken
seriously.”
Lang adds: “DemoGraphics
gives us these metrics and indeed
far more. DemoGraphics has
been developed in-house and
uses industry standard facial
recognition software but is held
together by unique algorithms
developed and owned by Pylon
One. The events industry
is clamouring to know how
visitors move around an event/
area/venue, their patterns of
behaviour, how and where they
engage and whether messages
ATTEND2IT.CO.UK
had the desired impact.”
But does Wi-Fi have to
come at such a cost? Hampton
says: “There is a common
misconception that event Wi-Fi
is expensive, it’s not. It’s more
that Wi-Fi at home is incredibly
cheap. Unfortunately, there are
also venues with poor systems
that will overcharge. In a lot of
cases Wi-Fi is built to the most
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