ADVERTORIAL
Van Gogh Alive: The Blueprint of Immersive Exhibitions
New possibilities in storytelling, made possible by a structure built to move.
Watching from the sidelines is over. Immersive exhibitions throw open the doors and pull you in. They’ ve taken us beyond observing, closing the gap between viewer and story, and inviting visitors to step inside the narrative in a way that feels immediate, emotional, and deeply memorable.
Van Gogh Alive toured across the UK with a one-of-a-kind immersive reinterpretation of the artist’ s work.
Through over 3,000 projected artworks, paired with sound and motion, the exhibition created a multisensory environment that transformed how audiences could engage with Van Gogh’ s legacy.
The Structure Behind the Tour
Bringing the experience to multiple cities called for a venue that could be assembled, dismantled, and rebuilt to recreate the same experience each time.
Losberger De Boer, leading supplier of demountable structures, designed a space that ensured every visitor, in every city, felt the same sense of awe the
‘ A MAGNIFICENT VENUE’
moment they walked through the door. " We needed an acoustically treated structure, devoid of natural light in the
34 accessaa. co. uk