ONE TRIBE launched it in Ibiza with some of the large venues there , as well as with venues in New York . We created a mechanism so that when people went to an event they were contributing to protecting rainforests with funding built into their ticket price . That model progressed over time to serve lots of different industries .
We are now really focusing on people ' s net zero journeys . We ' ve completely moved into the carbon market and really focus on helping businesses reduce , offset and verify their emissions . For the events industry , as a whole , it is about 10 % of global Co2 emissions when it is combined with the travel and food and everything else . It ' s a huge carbon hotspot . One Tribe is really focused on helping the events industry set up a pathway to net zero , and actually start reducing and offsetting .
Covid really flattened the events industry for a couple of years , so it ' s two years behind the net zero progress made by a lot of other industries , and we ' re trying to help it catch up . We ' re trying to provide a service so organisers can rapidly calculate the carbon footprint of an event , within minutes , without the need to hire an accountant or do lifecycle assessments that take six months . That data will provide a good overview of where your carbon hotspots are , so you can start on that zero journey . It ’ s a cyclical process ; measure , reduce , offset , repeat , all the way to net zero .
Are you liaising with live event sustainability organisations such as Vision : 2025 and A Greener Future to help educate , inspire and guide the industry in a unified way ? We get a lot of inbound requests for joining different organisations . We ' re
“ THE METHODOLOGIES BEING USED TODAY TO CALIBRATE THESE PROJECTS ARE A WORLD AWAY FROM WHAT WAS DONE PREVIOUSLY .”
still a very small team and an earlystage business . We are trying to expand and join as many organisations and initiatives as possible that can really amplify what we ' re doing , and we what they ' re doing , but currently we are trying to cut our own path , which is going well . Then , for sure , we ' d really like to expand out and work with as many organisations as possible .
There has been a lot of controversy around carbon offsetting , with many claims of ‘ greenwashing ’, and investigative reports claiming a huge number of rainforest carbon offset projects are worthless . How much friction are you encountering as a result ? Early last year The Guardian published an exposé about Verra ’ s REDD + projects in Brazil , Panama and Peru . That decimated the voluntary carbon markets . It was an extremely one-sided report that claimed 90 % of credits are fake . It has been refuted by peer review
Ric Porteus scientists and thrown out completely , but you will never see that in the media . People are now extremely cautious , and a lot of climate finance that would have gone to quality projects , and made a massive impact , has been written off . That ' s been so detrimental to biodiversity . At the time it was extremely negative , but it has stirred a huge amount of development . In the carbon markets , the methodologies that came into question were outdated .
The methodologies being used today to calibrate these projects are a world away from what was done previously . So , the controversy has fast tracked change , and Verra and all the other registries have triple checked everything and upgraded .
The carbon market has been shunted forward in a positive way and now the adoption of offsetting is starting to pick up again . Voluntary carbon standards and regulation is coming . We ' re probably about two years out from where all climate claims for larger organisations are regulated , and the adoption will rapidly increase at that point .
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